Logo design and corporate branding

Brief

Designer and creator of HF Couture, Jane Ferris asked us for a new logo design and corporate identity. Jane creates beautiful wedding jewellery and accessories. It was important to her that logo and identity reflect her own unique style. We created a logo inspired by the vintage age of fashion and jewellery. We have worked with HF Couture on several projects to build a strong corporate identity that matches Jane’s vision and ethos.

Solution

We started by designing a striking new logo in the Art Deco style. A set of stationery followed. We also created exclusive press packs for an exhibition and finally, a website. The site helps showcases H F Couture’s work. The embossing technique used on the business cards makes the logo appealing. It also gives the brand a tangible quality.

Jane is a pleasure to work with as she places her full trust in us. This sort of creative freedom is great for the design process – as reflected in the results! The brief for the press packs was open and included close-up photography of Jane’s beautiful work on a set of postcards. For the folder, we inverted the logo and set it on a pure black background. We used uncoated stock with a gloss laminate finish for the A5 sized postcards to bring Jane’s work to life. The cards fit snuggly into the folders using a capacity gutter.

Outcome

Elegant, monochrome branding, coupled with a strong new logo. Jane now also has a visible web presence. This has helped raise her profile with local clientele, and within the wider wedding market. Jane was invited to exhibit her work at several prestigious exhibitions. She has gained further prominence within the international Bridal Accessory industry.