Ampleforth Abbey cider brandy mockup
Ampleforth Abbey cider brandy label design

Product brand design

Brief

To create packaging design concepts for a new line produced by Ampleforth Abbey. The apple liqueur was a new addition to the Abbey’s drinks range and needed recognisable branding. The pacgaging for the traditionally crafted artisan product had to compliment the current range.

Solution

We started by researching the current market for similar alcoholic beverages, noting the importance of a unique brand element. We decided on customised, rounded glass bottle which gave an interesting texture to hold.

Paying close attention to the current brand, we decided to implement a simple brand progression. We created visuals based on the history of the cider mill and prestige of the Abbey.

Outcome

Some striking product branding concepts. The label design reflects the unique history of Ampleforth Abbey. The bottle style was carefully selected to enhance the presentation of the product.