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Corporate identity, brochure design, exhibition display and website design
An expanding biotechnology group required a fresh new logo, stationery, corporate brochure and range of promotional materials in order to boost their market awareness and unite their expanding divisions.
A re-working of the Aptamer Group suite of logos was developed, representing a molecular structure, making it familiar to their target audience. We felt that the branding needed to be clear and scientific yet stylish and contemporary. It reflects a high degree of professionalism and trust but also stands out from the rest of the market by using a fresh and bright colour palate that clearly gives each division of the company its own unique identity. Incorporating their respective colours in the main logo unites the four divisions.
Aptamer Group required high impact exhibition graphics that were easy to transport and store. We recommended they use a modular pop up system.
At the same time as designing the exhibition stand we created a corporate brochure. Using complementary graphics, the stand, podium and brochure all work together to present a united look and feel. To maximize the budget, we suggested that the corporate brochure could also incorporate a folder sleeve to hold new product information; news updates or event specific information. The brochure also has a cut out for business cards.
A mixture of science inspired images balance with a contemporary graphic design across the entire group of companies provides a professional yet approachable image. This has helped Aptamer Group to stand out against its peers and increase brand awareness directly within their target market. The feedback on the stock used for the brochures and business cards has been extremely complementary and commensurate with the high quality of the aptamer services provided by the group.