Corporate identity and branding
The task was to create a corporate identity and branding for a new recruitment company. The aim, to simplify the process of online recruitment. The branding was also meant reflect the process of connecting employers to candidates directly. Matching prospective employees to employers without unnecessary paperwork.
We created an fun and engaging new logo. An accompanying colour palette was produced along with brand styles and supporting graphics. The logo icon is designed to be interchangeable. This means that it can appeal to all demographics. We created a corporate guidelines document to record the corporate identity branding usage.
The brand has been rolled out across a variety of marketing materials. This includes pop up banners, display graphics, posters and flyers.
The new corporate identity has been very well received.The fun nature of the bright new branding has captured the imaginations of both employers and candidates.
The branding has provided a good structure on which to base the new website. Employers and candidates have shown interest by signing up for the new service.