Bad Fish Software company logo colour
Bad Fish Software business card design
Bad Fish Software business card silver foil print
Bad Fish Software company stationery set
Bad Fish Software silver foil printed on textured card
Bad Fish Software logo landscape

Logo design


An established software development company required new logo design and business cards. The logo needed to highlight the bold and contemporary attitude of the company. Bad Fish asked us to create a corporate identity that would appear on a range of stationery.


We produced hand-drawn illustrations of fish in varying styles. We felt the logo design needed a hint of exuberance. So, we chose bright orange as the corporate colour to bring a sense of familiarity to the design. The thicker consistency of the card adds an exclusive quality – this elevates the brand.


Since it’s had a new corporate identity, Bad Fish has grown in stature and developed a wider range of clients. A solid corporate image that stands out from the crowd helps reach new clients. The new logo design has made Bad Fish a recognisable brand.