An established software development company required new logo design and business cards. The logo needed to highlight the bold and contemporary attitude of the company. Bad Fish asked us to create a corporate identity that would appear on a range of stationery.
We produced hand-drawn illustrations of fish in varying styles. We felt the logo design needed a hint of exuberance. So, we chose bright orange as the corporate colour to bring a sense of familiarity to the design. The thicker consistency of the card adds an exclusive quality – this elevates the brand.
Since it’s had a new corporate identity, Bad Fish has grown in stature and developed a wider range of clients. A solid corporate image that stands out from the crowd helps reach new clients. The new logo design has made Bad Fish a recognisable brand.